Burley footballs have a history dating back to 1907, when the ball was first used in a WAFL league match between East Fremantle and West Perth. Word spread quickly and by 1913, Burley had expanded to Victoria, the home of football. In 1924 the ball was first used at the Australian Interstate Carnival, held in Hobart, and by 1933, Burley was the official ball of the SANFL.

As the company grew, it acquired competing football brands Rover and Chesson on the way to pioneering the importation of leather footballs from overseas. After capturing a license as the official football of the Victorian Country Football League's in 1988, Burley merged with sportswear giant Sekem in 1989.

1992 saw the Burley first used in a State of Origin match between WA and Victoria at the MCG. Since the turn of the century, Burley has had great success in the development of football internationally, becoming the official ball of numerous international leagues. The company has also been a major player in the recent surge in women's football, developing a smaller and lighter footy designed specifically for the smaller feet and slighter frames of the average female.

In 2012 Burley and the AFL partnered up to develop a range of AFL branded Burley footballs for the first time since 1999. The range features premium Australian and imported leather balls in conjunction with team-coloured synthetic and PVC balls, exhibiting trademark Burley quality at significantly lower prices than market alternatives.